Background

In order to stimulate the enterprises' enthusiasm of independent innovation, and to scientifically build a docking platform for outstanding designers to improve, innovate and develop, "Xingshi-Cup" International Household Appliances & Consumer Electronic Products Innovation Design Competition, hosted by China Household Appliances Association, China Industrial Design Association and the People's Government of Nanhai District, undertaken by the Economic Promotion Bureau of Nanhai District, Foshan City, The Administration Committee of Nanhai Economic Development Zone, and co-organized by Public Service Platform of Digital Innovation Industry, Nanhai, Guangdong will be held from July to December in 2010 under the guidance of "Informatization and Industrialization" policy proposed on the Seventeenth National Congress of the Communist Party of China.This competition will furtherly build the THREE docking points for excellent works, designers and manufacturers and promote the industrial upgrading. It will also be dedicated in the transformation of household appliance industry from the mode of "Made in China" to "Created in China".

Competition Introduction

"Xingshi-Cup" International Household Appliances & Consumer Electronic Products Innovation Design Competition
Napoleon once called China the "sleeping lion" for praising civilization and intelligence of China. After having experienced 30 years of economic baptism of reform and opening up, China's manufacturing industry has developed from weakness to maturity. The situation of manufacturing industrial upgrading requires innovation and creativity to awaken "Chinese manufacturing” called as the "sleeping lion."
"Lion": It is the symbol of energy and auspicious totem of the Chinese Nation, and "Lion" indicates the powerful force of China’s manufacturing industry.
With the policy support of "Informatization and Industrialization", creative and innovative industry develop prosperously. China's manufacturing industry are embracing a new development opportunity. During the transformation from "Made in China" to "Created in China", "Xingshi-Cup" International Household Appliances & Consumer Electronic Products Innovation Design Competition 2010 will continue to build the docking bridge for excellent works, creative talents and manufactures and to promote China's manufacturing industry transforming from "Made in China" to "Made with China", and ultimately realizing the goal of "Created in China".

Competition Theme

“Creative world, Creative future"
"Creative World": We are committed to provide a free and bold “independent space” for competitors in this competition. The atmosphere of "independent creativity" created by the competition will change the competition into a real "creative world". "Creative Future": Give prominence to the significances that industrial design can change life and future.

"Xingshi-Cup" International Household Appliances & Consumer Electronic Products Innovation Design Competition 2010 will continue the spirit of "creativity", which will undoubtedly promote the industry. By fair competition, creativity training, technology exchange and upgrading,the vast group of industrial design enthusiasts will achieve their self-improvement in this sound environment created by "Xingshi-Cup". In succession, excellent industrial design works will go through market operation and better dock with manufacturers. Creative design will change the future--That is precisely the significance of this competition.

Competition Highlights

The competition is committed to building a communication and docking platform for designers, excellent works and manufacturers. Its ultimate goal is an effective integration of enterprises, design works and human resources.

● The participating works shall be based on local industrial structure of manufacturing industry, so that they can meet the demand of manufacturers and enlarge the opportunity for excellent works to enter into market operation.
● To recommend an internship in well-known enterprises so as to construct a favorable career platform for industrial designers.
● To hold a forum on international industrial design exchange, providing a more visualized and profound communication platform for industrial design institutes, designers and enterprises and a communication and docking platform for design talents, design works and manufacturers.
● By full-coverage reports of domestic and overseas professional media and the evaluation of well-know design experts, to increase participant's industry visibility and make rising stars of industrial design industry.
● In order to protect independent innovation, the organizing committee will apply for national patents for award entries from preliminary evaluation free of charge, and all patents are granted to the author.
● Through informationized network works-collecting system and network evaluation system, to ensure the whole competition being just, fair and open.
● To recommend excellent works to Nanhai Trading Platform of Intellectual Property to speed up the their marketization pace.

Advantages of Participation

1. Winners will get certificates from authority of organizers, with total reward value up to RMB 200 000 yuan.
2. Winners will get the opportunities to practice in well-known enterprises for further personal development.
3. A high-standarded Award Ceremony and Technology Forum will be held; and winners will get the opportunity to communicate with the world-class designers and world-famous enterprises.
4. The organizing committee will apply for national patents for award entries from preliminary evaluation free of charge so as to protect the author's rights.
5. Outstanding works will be recommended to Nanhai Trading Platform of Intellectual Property to speed up the marketization of excellent works.
6. A variety of professional media from home and abroad will report on the competition and its results, which will help promote participant's industry visibility.

Eligibility

（1）Teachers or students from design major of all institutions all around the world
（2）Professional design agencies or representatives
（3）Domestic or overseas institutions, enterprise designers, product designers, free design lovers participated in their own names.
（4） Design agencies or organizations participated in group (LESS than 5 members)
（5）Personages of all circles who are interested in design innovation
（6）The competitors under the age of 18 can take part in the competition through their guardians’ consent.

Competition Groups

Competition groups include "professional group" and "institutions group". Two groups compete separately, with independent appraisal.

Professional group:

1、Industrial design institutions (or departments) owned by China Industrial Design Association and Household Electrical Appliances Association; relevant institutions, design institutes, academicians and council units.
2、2、International and domestic (Hong Kong, Macau, Taiwan) registered industrial design companies, well-known home appliance manufacturers as well as representatives of design agencies; industrial design institutes, associations of industrial design.
3、Social vocational designers, Group design studios.

4、Other design lovers who want to participate in the competition.

Institution Group:

1、Students related majors of international and China’s institutions (Hong Kong, Macau, Taiwan).
2、Teachers and students related majors of international and China’s institutions (Hong Kong, Macau, Taiwan).

Scope of Works(For further information, please search the patent application appliance category of Chinese Intellectual Property Office)

Household Appliance:

audio-visual recreational appliance, bath-room appliance, kitchen appliance, household appliance, health-care appliance, environmental improvement appliance, gas utensils, new-energy utensils etc.

Consumer Electronic Products:

personal computer, mobile phone, digital camera, digital video camera, PDA, MP3, MP4, CD, VCD, DVD, electronic dictionary, voice recorder, home and office equipment, household electronic health-care equipment, automobile electronic product etc.

Green Lighting:

LED light design oriented by domestic lighting and consumer electronic products.

Competition Schedule

Schedule: June - December, 2010

Items	Time Arrangement
News release conference	July 7
Works collecting	July 7 - September 30
Works deadline	September 30
Campus tour promotion	July 7 - September 30
Works sorting	September 30 - October 10
Primary evaluation	October 11 - October 13
Patent application for entries	October 14 - October 29
Announcement of entries	November 1 - November 5
Final evaluation	November 8 - November 9
Winners release	November 10 - November 19
Award ceremony	December

Note: the above dates are all in the year 2010, the actual times of the activities of this competition may be adjusted according to the situation, and the committee will publish the adjustment on relevant media if so.

Procedures of Participation

1、In order to guarantee the validity of the participating works, the participants should conduct on-line registration and submit their participating works through the official website of the competition: www.create-e.org.cn. For teamed participants, a representative should be designated to register the information of other members of the team. The time period of registration is July 7 0 ：00 ~ 30 september 24 ：00.
2、College participants can register on-line within the set time by the organization of college design leagues or teachers of design schools.
3、During the preliminary evaluation, the jury will select 100 excellent works to proceed in the secondary evaluation, where the entries and winning works will come out thereafter.
4、It is the organizing committee that will publish the final results of the competition and issue the certificates, prizes and cups at the awarding ceremony.

Requirements for the Works

（1）The participants should submit fine hand drawings or 3D computer drawings (including front view, side view and whole effect diagram).
（2）The participating works shall be accompanied with a design explanatory note (in both Chinese and English) and author's name.
（3）The participating works shall be submitted in form of JPG format: unless otherwise required, the resolution of the picture shall be 800×600 pixels, 72 dpi, and the file size not exceed 500K in order to facilitate on-line browse.
（4）Once the work is nominated, the participant shall provide a colored copy no smaller than A3 for publishing use as well as an electronic document (saved in JPG format ). The participant shall keep the works for publishing use when nominated. The resolution of the works shall be higher than 300dpi.
（5）For the equity of evaluation, all the works should not be labeled with irrelevant signs, commercial slogans, web links or information relevant to the author, otherwise the work should be deemed invalid. The participants should ensure the originality of the works and conformity with relevant laws of the PRC, and should not infringe the intellectual property rights or other rights of any third party. For any claims lodged by the third party because of the aforementioned breach, the participant should take all the responsibilities, and keep the organizer of the competition unharmed.
（6）During the competition, the participants should not transfer the competing work to a third party or permit usage by a third party, otherwise the participant should take all the responsibilities for any disputes arising from the aforementioned breach, and keep the organizer of the competition unharmed.
（7）For the equity of evaluation, all the works shall not be marked with any irrelevant signs.
（8）The purpose of collecting design works is to achieve a pleasant docking between participants and enterprises. All participating works shall be original, creative and within the scope of intellectual property protection. The intellectual property of the works belong to the participant. Works that have won awards in other competitions shall not participate in this competition.

Note:
（1）all the participants should carefully keep the source file, for it is an important evidence to draw the prize after winning. The full source file and textures should be provided for works produced by 3D software. Layered files should be provided for works produced by Photoshop.
(2) The format of A3 colored copy for entries of the preliminary evaluation can refer to Works Album and Typesetting Reference of "Xingshi-Cup" International Household Appliances & Consumer Electronic Products Innovation Design Competition.

Attachment: Works Album and Typesetting Reference of "Xingshi-Cup" International Household Appliances & Consumer Electronic Products Innovation Design Competition  Click here to get details

Copyright Statement

The participants should ensure the originality of the works and conformity with relevant laws of the PRC, and should not infringe the intellectual property rights or other rights of any third party. The work should not have participated in other competitions. For any claims lodged by the third party because of the aforementioned breach, the participant should take all the responsibilities, and keep the organizer of the competition unharmed.

All the personal information provided by the participants during the course of competition is only used for evaluation and awarding, the organizing committee will keep the personal information confidential according to the confidentiality clause. At the same time, the participants must provide true and believable information.

The committee reserves the final explanation right of all the content of this competition.